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In today’s podcast episode, I dive into the exciting and ever-evolving world of B2B marketing strategies, specifically tailored for online service-based business owners (or for those of you with product-based businesses targeting larger retail stores to sell your products). Whether you’re a seasoned pro or just starting your entrepreneurship journey, there’s something for everyone in this episode!

Join me as I explain the differences between B2B and B2C marketing strategies, and share the top B2B marketing tactics to boost your brand, increase conversions, and expand your business in 2023. While you may have heard of some of these strategies before, I encourage you to listen all the way through as I provide a fresh perspective that many business owners overlook. Are you ready to stay ahead of the curve with effective marketing strategies? Let’s dive in!

In this episode, I dive into:

• What is B2B (business-to-business) marketing
• What are the differences between B2B and B2C (business-to-consumer) marketing
• Should you focus on niching down your audience or your skillset
• Why the market is not saturated 
• A key piece that many online businesses neglect in their B2B marketing strategy
• A marketing strategy that has shown tremendous growth for my business
• The most effective marketing efforts that have benefited my business

Connect with Nina:

• Connect with me on Instagram @blohmsocialco and on TikTok @ninabvirtually
• Check out our agency website ninabvirtually.com 
• Build your dream website in one day

Resources from this episode:

• Repurpose.io
• ClickUp

More about The Biz Booster Podcast:

Ready to scale beyond what you thought was possible & build a sustainable business that lights your soul on fire?? If you are an online service provider, digital creative, or coach who is ready to step into their next level of wealth, you are in the right place! Tune in! 

Your Host Nina Blohm is here to give you all the tools & guidance you need to build a solid foundation, improve your marketing, boost your visibility, and manifest the most abundant version of yourself! Nina went from broke to booked out in 48 hours when she first entered the space as a social media manager! Over the past year and a half, she was able to scale her business to $10K months as a service provider. If you’re ready to do the same, put on some headphones, get comfy and tune into The Biz Booster Podcast!